Dreidels in Space
In 2016, I realized that the Hanukkah paper available was the same stale cookie cutter selection that Abraham and Sarah used. As a result, I created Dreidels in Space, a wrapping paper company to fill the gaping, matzo ball-sized void in the party supply universe desperately in need of some Jewish space spunk.
Elements of the paper were brought to life in Instagram posts and ads.
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