NYC Pride Parade

We showed that acceptance matters to MasterCard at New York’s Pride Parade by creating a restroom that accepted all humans. To gain access to the bathroom, pedestrians had to prove that they were human by touching the palm sensor on the door. The technology read their heartbeat and wirelessly unlocked the door.

I played around with many different possible solutions (above left) before landing on one with our creative technologists that worked the best (above right).

I played around with many different possible solutions (above left) before landing on one with our creative technologists that worked the best (above right).

There are over 1M posts on Instagram with #bathroomselfie, so we encouraged people to make theirs count.

There are over 1M posts on Instagram with #bathroomselfie, so we encouraged people to make theirs count.